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Topic:
In this episode we discuss Gabe Zichermann, the book “Game-Based Marketing”, and some of the talks he’s given on the issue of gamification.
Show notes:
Bumper music:
Music from “Doom, e1m1″ (Episode 1, Map 1) by Robert Prince
Gabe Zichermann:
http://gamification.co/gabe-zichermann/
Game-Based Marketing:
http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234
Robert Swanwick’s review of Game-Based Marketing:
http://swanthinks.wordpress.com/2010/10/18/book-review-game-based-marketing/
Bartle’s taxonomy of gamer types:
http://www.mud.co.uk/richard/hcds.htm
Zichermann’s TEDxYouth talk:
http://www.youtube.com/watch?v=O2N-5maKZ9Q
Cracked.com’s 5 most popular safety laws that don’t work:
http://www.cracked.com/article_17216_5-most-popular-safety-laws-that-dont-work.html
Zichermann’s Google Tech talk:
http://www.youtube.com/watch?v=6O1gNVeaE4g
3 comments
Adam
July 11, 2011 at 15:53 (UTC -5) Link to this comment
I’m really enjoying these podcasts. Thanks for sharing your insights.
Swan
July 25, 2011 at 08:58 (UTC -5) Link to this comment
Not sure I said the book “sucks”, but you are right that it could have been better from my perspective. The problem with any publication is that it often has to pander to the lowest common denominator in order to have the widest target market possible.
For those of us who are beyond the “intro” stage to a topic, publications can easily fall flat.
Thanks for taking the time to put together your thoughts. Lots of work to do a podcast. Appreciate the effort. Perhaps there should be a twitter chat for gamification. See http://bit.ly/ChatSched for more info on all the twitter chats.
Swan
Syd
July 25, 2011 at 21:32 (UTC -5) Link to this comment
Thanks for clarifying your position, Swan. I truly appreciate the feedback.