In this episode we discuss Gabe Zichermann, the book “Game-Based Marketing”, and some of the talks he’s given on the issue of gamification.
Music from “Doom, e1m1” (Episode 1, Map 1) by Robert Prince
Robert Swanwick’s review of Game-Based Marketing:
Bartle’s taxonomy of gamer types:
Zichermann’s TEDxYouth talk:
Cracked.com’s 5 most popular safety laws that don’t work:
Zichermann’s Google Tech talk: